Everything grows from here.

I help founders articulate and activate the north star of their brand so they can have deeper impact and grow with intention.

For you, business isn’t just business. It’s personal.

You started your company because of a passion in you.

It’s what convinced you to take a chance. And what inspired others to follow.

We’ll unlock the unique power behind your vision so you can make work that moves and grow in alignment with who you are.

Brand Strategy Services

  • The Manifesto

    We’ll create a manifesto that clarifies what makes your brand unique with language that makes your difference felt. This north star provides the creative jumping off point for everything you do.

  • Guiding Principles

    Make your manifesto actionable with guiding principles for showing up as your authentic self everywhere. We’ll explore how your manifesto informs your voice, tone, positioning, and more.

  • Next Steps

    Get concrete recommendations for bringing your north star to life across your ecosystem, from creative direction to messaging strategy to marketing tactics.

Let's Chat

Sarah Welle

CEO & Co-founder, Colorado Crafted

“Liz's ability to understand what we're building, then translate it into not just a beautifully-phrased manifesto and guidelines but also hands-on tactical advice was so impressive. I walked away from each session feeling inspired and energized about my business…Liz gave us specific ideas on how we could apply her work to our day-to-day. I have literally bookmarked her Guiding Principles and have referred back to them when creating ad copy, thinking about how to redesign our home page, etc. Her ability to understand our vision and cut through the clutter to unearth ways to share who we are with our customers was remarkable and truly valuable.”

About

Liz Dennison

Hi, I’m Liz.

I have over a decade of experience as a content and brand marketing leader at technology companies.

I’m also a published poet.

As a marketer, I know your impact starts with your story.

As a poet, I know that your story only works if it resonates with feeling, clarity, and a sense of discovery.

I’m excited to see what we can create together.

Let’s Chat